Arrived Stays  /  About
About

The same standard, whether it's a home or a business.

Arrived Stays is led by Chris Wheeler — a hospitality executive and Emerald Coast operator who spent over a decade building, running, and growing the kinds of homes and businesses he now serves.

Founder · Arrived Stays
Chris Wheeler
Hospitality Executive · Operations & Revenue Leader · Brand Builder · Santa Rosa Beach, FL
  • Founder & COO, Scenic Stays — 0 → 300+ properties, $20M+ revenue
  • Former Chief Revenue Officer, national rollup of 21 premium brands
  • COO & Director of Revenue, Sterling Resorts ($16M+ portfolio)
  • B.S., Hotel & Restaurant Management — Auburn University
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The story

A people-first operator with roots on the coast.

Chris is a strategic, people-first hospitality executive with more than 12 years of operations, revenue, and leadership success in luxury and lifestyle vacation rental and resort environments. He founded a $20M+ vacation rental company on 30A and served as Chief Revenue Officer of a national rollup of 21 of the country's largest premium vacation rental brands.

He's equally fluent in P&L management, dynamic revenue strategy, and brand positioning — and in the intangibles that distinguish a property that performs from one that endures: culture, hospitality, and care.

That blend is what Arrived Stays is built on. Whether the work is protecting a private coastal home or helping an owner build a more valuable business, the standard is the same: proactive attention, clear communication, and treating it as if it were his own.

Track record

Twelve years on the Emerald Coast.

2025 – 2026 · Stakeholders VR

Chief Revenue Officer

First C-suite executive hired to evaluate, integrate, and drive revenue across a national rollup of 21 of the nation's largest vacation rental companies — nearly 40 brands. Built the strategic revenue framework across luxury beach, mountain, and destination markets while preserving each brand's identity.

2018 – 2026 · Scenic Stays

Founder, Partner & Chief Operating Officer

Grew a 30A-based luxury short-term rental company from 0 properties and $0 revenue to 300+ properties and $20M+ in annual revenue — one of the most recognized vacation rental brands on the Emerald Coast. Built a team from 0 to 60+ and navigated COVID-era disruption without a single termination.

2015 – 2017 · Sterling Resorts

COO & Director of Revenue and Sales

Led a 65+ person team with full P&L ownership of $16M+ in gross revenue. Delivered the highest-profit June in company history, implemented dynamic pricing across 600+ units, and grew the 30A portfolio by 20% through organic growth and acquisitions.

2013 – 2015 · Southern Management Group

Revenue Manager & Guest Relations Manager

Owned revenue management for $40M+ in gross revenue and led the highest sales month in company history. Drove a company-wide CRM/PMS implementation and managed guest services across the Destin, 30A, and Panama City Beach markets.

2012 · Marriott International

Regional Sales Manager

Began his hospitality career in sales — the foundation of a people-first approach to revenue and service that has defined every role since.

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Let's talk about what Arrived Stays can do for you.

Home management or business consulting — reach out and we'll find the right starting point.

205.243.8169 wheelvc@gmail.com Santa Rosa Beach, FL · 30A & the Emerald Coast